From UpFlip.
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Chris Lawhead has been a serial entrepreneur since the 4th grade and has started various types of businesses over the years. After watching a video on UpFlip featuring the house painting company Spray-Net, Lawhead had the business motivation to expand his entrepreneurial portfolio by becoming a franchisee of the new endeavor.
The wild part? Even though Chris is new to this particular small business, he started generating over $70K in revenue per month after only two months. And this number is expected to increase exponentially as he continues to scale.
Before jumping into starting a business in the house painting industry, Chris dabbled in real estate, apartment syndications, private equity, and a few other trades. Having been exposed to prior real estate projects, entering the house painting market was an easy transition.
In this episode, learn all about how to start a business with necessary funding, how to attract customers quickly, and the power of overcommunication in a business. Chris also explains how to properly hire, retain business motivation, and meet future demands of a company.
Resources:
Own a Spray-Net Franchise: https://bit.ly/4eQCeRn
Join the UpFlip Academy: https://bit.ly/3BPUSdr
Timestamps:
00:00 – Start
01:35 – Cost of services
02:56 – A lucrative industry
03:21 – Spray-Net’s instant appeal
03:59 – Painting aluminum siding… permanently!
04:36 – Background in painting
04:55 – A unique job site
05:16 – Franchise route for bigger wins
06:21 – Meeting Peter (in a spray booth!)
08:25 – Revenue and margins
09:39 – Funding the startup
10:31 – Securing franchise funds
10:53 – Attracting customers quickly
13:06 – Live customer service (on loudspeaker!)
15:04 – Conversion and close rate
15:32 – Fan blitz
17:27 – Pricing system
17:57 – Sales tactics that work
18:42 – The biggest sales hurdle
19:50 – Interior vs exterior services
20:15 – Marketing as a franchisee
21:13 – The blue-collar advantage
22:15 – A ton of surprises
23:41 – Revamping the classics (through paint!)
24:25 – The power of overcommunication
25:38 – Systems for maintaining quality work
27:06 – Hiring and keeping top talent
28:11 – Make mistakes and solve anyway!
29:01 – Science behind “Liquid Roof”
29:51 – Difference between the “successful” and “unsuccessful”
30:14 – Traits of a serial (successful) entrepreneur
30:57 – “No such thing as failure….only feedback”
31:29 – A day in the life of a franchisee
32:16 – The most rewarding aspect of the business
32:45 – Success is for everyone
33:12 – From 9-to-5 to full-time entrepreneur… How?
33:47 – Managing growing pains
35:17 – Leadership style
37:09 – Debunking franchise myths
38:53 – An investor or a builder?
39:29 – Embracing stress (the good kind!)
40:12 – Mastering effective multi-tasking
40:52 – The “productive” obsession
41:27 – Maintaining a healthy partnership
41:57 – Selling a need customers don’t know (yet)
42:48 – Conquering seasonality
43:18 – No need for adaptive marketing?
44:55 – The “boring” routine for success
45:35 – Advantage of patents
46:35 – Developing risk tolerance
47:19 – Book recommendation
48:03 – Outro
#business #smallbusiness #startingabusiness
