From Philip DeFranco.

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Hailey Bieber just sold her skincare and beauty brand Rhode in a one billion dollar deal.
And it is making tons of headlines for a combination of business and celebrity gossip reasons, so let’s talk about both.
Right, it was announced yesterday Elf beauty acquired Rhode, with a deal comprising $800 million in cash and stock, and an additional potential earning of $200 million based on future growth over three years.
Elf is known for being a very budget-friendly brand with dupes of high-end products, it is sold at major retailers like CVS, Target, Walmart, and more.
And Rhode was founded by Hailey just a few years ago in 2022 with a focus on intentional skincare and beauty.
Its products are only available online, though in another major recent deal, Sephora announced the brand would be coming to its stores later this year.[]
So it has been a big year for Rhode already, and under this new acquisition from Elf, Hailey will continue on as the founder, also serving as the Chief Creative Officer and Head of Innovation, and now acting as a Strategic Advisor to the combined companies. []
With Hailey saying:
“We can’t wait to bring rhode to more faces, places, and spaces. From day one, my vision for rhode has been to make essential skin care and hybrid makeup you can use every day. Just three years into this journey, our partnership with e.l.f. Beauty marks an incredible opportunity to elevate and accelerate our ability to reach more of our community.”
And this business deal stands to be huge for both parties, right.
You had the Wall Street Journal noting that for Elf, it will help diversify its supply chain, because currently most of its products are made in China and subject to major tariffs, meanwhile Rhode’s suppliers are based in Europe, the U.S., and other parts of Asia. []
Then for Rhode, well, this really cements Hailey Bieber’s status as a beauty mogul, following the likes of Rihanna, Kylie Jenner, Selena Gomez, and more, who were able to take their star power and turn it into major beauty business ventures.
But it also comes as there has just been a ton of headlines suggesting there are issues in her relationship with Justin Bieber.
Right, without getting into too much nitty gritty detail on the gossip, Justin faced a ton of backlash when she was on the cover of Vogue because he wrote that he previously told her she would never accomplish this, and people just thought that was a shady thing to share with the public.
This then prompting people to resurface old clips where it looks like Justin is being rude to or ignoring Hailey.
This also just comes as some of Justin’s public behavior and odd social media posts have prompted concern and criticism, there are also rumors about him using drugs.
That, and there have also been a ton of reports suggesting he is in some financial trouble and had to sell off his music catalog because he had gone broke.
The Hollywood Reporter recently saying he lost millions from canceling a tour and still owes his former manager, Scooter Braun, money.[]
Right, so you get the picture, even though his reps have pushed back on a lot of this, his public image is not doing too hot right now.
And while Hailey has always been the target of internet ire, a lot of the heat is getting more turned up on Justin lately.

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Produced by: Cory Ray, Philip DeFranco
Edited by: James Girardier, Maxwell Enright, Julie Goldberg, Christian Meeks, Matthew Henry
Art Department: William Crespo
Writing/Research: Maddie Crichton, Philip DeFranco
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#HaileyBieber #JustinBieber #Rhode