From Know Your Meme.

Kendrick Lamar’s explosive “Mustard” scream from his track TV Off started as a viral moment on TikTok and Twitter, but in June 2025, it took a darkly creative turn into the world of analog horror edits. It began with creators splicing Kendrick’s wide-eyed, mirrored Chanel ad face into unsettling recipe videos and old movie clips, using the iconic scream as a chaotic jump scare. It evolved into a subtrend of disturbing mustard-themed horror content. The trend captures how a single shout can transform from a viral joke into a surreal, internet-native horror aesthetic, turning Kendrick’s “Mustard” yell into one of the strangest meme evolutions of 2025.

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