From CNBC Make It.

Wall Street veteran Charles Coristine bought LesserEvil, a failing snack company, in 2011. Now a profitable business known primarily for its coconut oil popcorn, it brought in $103 million in gross sales in 2023.

For how Coristine is turning LesserEvil into a household name, check out: https://youtu.be/zdbQSeGhbRk