From Bloomberg.

Nintendo struck gold with the Switch. Its popularity since 2017 has driven the company’s share price to an all-time high.

Now it’s betting big on a follow-up, the Switch 2. It’s the first major hardware release from the company in eight years. It’s bigger and more powerful and importantly plays existing Switch games.

But at $450, it lands on the more expensive end of most estimates. And US President Donald Trump’s trade war could force the Japanese gaming giant to lift the price even higher, which could dissuade buyers.

Take a deep dive into the video game business with the Game On Newsletter:
https://www.bloomberg.com/account/newsletters/game-on?utm_medium=social&utm_source=youtube&utm_campaign=originals&utm_content=article

00:00 Introduction
01:33 Switch success
02:58 History of Nintendo
04:06 Past missteps
06:20 Switch 2
07:50 External threats
09:41 Lessons learned

——–
Like this video? Subscribe: http://www.youtube.com/Bloomberg?sub_confirmation=1

Get unlimited access to Bloomberg.com for $1.99/month for the first 3 months: https://www.bloomberg.com/subscriptions?in_source=YoutubeOriginals

Bloomberg Originals offers bold takes for curious minds on today’s biggest topics. Hosted by experts covering stories you haven’t seen and viewpoints you haven’t heard, you’ll discover cinematic, data-led shows that investigate the intersection of business and culture. Exploring every angle of climate change, technology, finance, sports and beyond, Bloomberg Originals is business as you’ve never seen it.

Subscribe for business news, but not as you’ve known it: exclusive interviews, fascinating profiles, data-driven analysis, and the latest in tech innovation from around the world.

Visit our partner channel Bloomberg News for global news and insight in an instant.