From UpFlip.
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Lance Ingram’s entrepreneurial journey took an unexpected turn when a life-changing accident made him completely rethink his career path. After building a successful lawn care business in his early 20s, Lance had traded it all for a corporate medical sales job, chasing the allure of a traditional career. But fate had other plans.
The accident became his wake-up call, pushing him to realize that entrepreneurship was his true calling. In 2021, Lance launched Waterloo Turf as a one-man operation at age 27. His instincts proved right; by 2024, his two Texas locations were generating $2M in revenue. But here’s where it gets interesting: Lance isn’t stopping there. He’s now launching Waterloo as a lawn franchise operation, partnering with Timothy Lovett, former VP of Operations at Resibrands, and attracting heavyweight franchisees like Brian Beers.
In this episode, Lance opens up about how a single moment changed his entire perspective, his journey scaling Waterloo Turf from a solo operation to a multi-million dollar lawn care business, and the invaluable lessons he learned along the way. He also shares his strategies for building a franchise-ready business and why following your entrepreneurial instincts can lead to extraordinary success.
Resources:
👉 Start your turf business TODAY – https://links.upflip.com/4l9gYJo
🎓 FREE Business Startup Course – https://links.upflip.com/4kQPzfp
🎓 Take our FREE Business Discovery Assessment – https://links.upflip.com/3Zs4cNK
🎓 Launch your business in 10-days guaranteed – https://links.upflip.com/4kBnicF
🎓 Start or scale your business with the UpFlip Academy – https://links.upflip.com/402nZU0
📕 FREE access to ‘137 most profitable businesses’ – https://links.upflip.com/4n7WoLk
📕 FREE access to ‘8 franchises you wish you knew about earlier’ – https://links.upflip.com/44i0lW8
🎙️ Follow the UpFlip Podcast – https://links.upflip.com/4e3DtNv
📩 Join the UpFlip Newsletter – https://links.upflip.com/44gpNvc
👉 Lance’s business – https://waterlooturf.com/
Timestamps:
00:00 – Start
00:42 – Anything turf, we got it!
01:02 – Scale of operations
01:19 – The question is not why, but why not?
01:53 – Not the life anyone wants to live
03:15 – Startup costs
03:42 – Quitting = Time to grind
04:16 – Revenue breakdown
05:07 – Prioritize your first 90 days
06:11 – Job site overview
06:36 – Perks of using limestone
07:12 – Maintaining supplier relationships
07:54 – Let’s get educated about turf
08:39 – Never be the pushy salesman
10:49 – Fan blitz
12:12 – So, why franchise?
13:32 – Franchising vs. Starting from scratch
14:02 – Franchisee 101: What to expect
14:48 – Ongoing royalties
15:12 – Give your turf some TLC
15:38 – Maintenance costs
16:03 – Subscription plans
16:31 – Overhead expenses
16:54 – A small investment with big returns
17:43 – The secret to 5-star reviews
18:13 – Marketing budget and spend
18:43 – Let word of mouth carry your biz
19:20 – Anyone could, but would they?
21:43 – Prayer helps. Always.
22:27 – Embrace the growing pains
23:23 – What your 9-5 will teach you
24:01 – Estimation and quoting process
24:40 – Work-life balance type of guy
25:34 – 3 traits every salesman should have
26:31 – The art of 7 follow-ups
27:52 – Biggest losses and mistakes
28:43 – One bad review and it’s over
29:36 – Ready to take your Saturdays back?
30:33 – Success comes from the man above
31:29 – Let’s meet a successful franchisee!
32:30 – Debunking turf myths
33:03 – Spotting and retaining quality talent
33:54 – “Turf is really fun!”
34:32 – Systems in place
35:10 – Your brand is your first impression
35:44 – Beer. Lunch. Water.
37:06 – Outro
#lawncare #lawn #lawncarebusiness
