The secret loophole in food advertising

From MinuteFood.

There’s a robust system in place to protect US consumers from misleading advertising…but that doesn’t mean you should actually believe what companies say.

𝗧𝗵𝗲 𝘀𝗰𝗶𝗲𝗻𝘁𝗶𝗳𝗶𝗰 𝗻𝗶𝘁𝘁𝘆-𝗴𝗿𝗶𝘁𝘁𝘆:
-Gao Z, Scorpio E (2011). Does Puffery Deceive? An Empirical Investigation. Journal of Consumer Policy 34(2), 249–264. https://doi.org/10.1007/s10603-011-9159-4
-Haan P, Berkey, C (2002). A study of the believability of the forms of puffery. Journal of Marketing Communications 8(4), 243–256. https://doi.org/10.1080/13527260210162282
-Rotfeld H, Rotzoll K (1980) Is Advertising Puffery Believed? Journal of Advertising 9(3)16-45. https://doi.org/10.1080/00913367.1980.10673326
-Simonson A, Holbrook, M (1993). Permissible Puffery versus Actionable Warranty in Advertising and Salestalk: An Empirical Investigation. Journal of Public Policy & Marketing 12(2), 216-233. https://doi.org/10.1177/074391569101200207

𝗚𝗼𝗼𝗱 (𝗮𝗰𝗰𝗲𝘀𝘀𝗶𝗯𝗹𝗲) 𝗿𝗲𝗳𝗲𝗿𝗲𝗻𝗰𝗲𝘀:
-https://marketinglaw.osborneclarke.com/retailing/colgates-80-of-dentists-recommend-claim-under-fire/
-https://www.lexology.com/library/detail.aspx?g=ffaa7d6b-c8fe-400a-adcc-d20e1a946db6
-https://aminiconant.com/wp-content/uploads/2021/09/Puffery-in-Advertising.pdf
-https://www.usatoday.com/story/money/2020/12/16/39-most-outrageous-product-claims-of-all-time/115127274/
-https://www.afslaw.com/perspectives/consumer-products-watch/mere-puffery-vs-false-advertising-recent-trends
-https://www.ftc.gov/news-events/news/speeches/myths-half-truths-about-deceptive-advertising
-https://www.ftc.gov/news-events/news/press-releases/2010/09/ftc-complaint-charges-deceptive-advertising-pom-wonderful
-https://www.cspinet.org/news/airborne-agrees-pay-233-million-settle-lawsuit-over-false-advertising-its-miracle-cold-buster

𝗥𝗲𝗹𝗮𝘁𝗲𝗱 𝘃𝗶𝗱𝗲𝗼𝘀:

𝗥𝗲𝗹𝗮𝘁𝗲𝗱 𝗰𝗼𝘂𝗿𝘁 𝗳𝗶𝗹𝗶𝗻𝗴𝘀:
-https://agportal-s3bucket.s3.amazonaws.com/uploadedfiles/Another/News/Press_Releases/2016-10-07%20FINAL%20MEMORANDUM%20OPINION.PDF
-https://advance.lexis.com/documentpage/?pdmfid=1000516&crid=c34a80b5-e25d-46df-bab8-eb9551c5bb3a&config=00JABhZjY0ZmI3Ny04MzkwLTRlMzAtYjllNC03MzdlOTgyYTY2MDEKAFBvZENhdGFsb2eA00v3ycmKG7ve38pfdpvF&pddocfullpath=%2Fshared%2Fdocument%2Fcases%2Furn%3AcontentItem%3A5VNR-0GF1-DXHD-G21K-00008-00&pdcontentcomponentid=506038&pdteaserkey=sr0&pditab=allpods&ecomp=6s65kkk&earg=sr0&prid=211b02c8-3ac6-4db0-a3fb-7b175be044b7
-https://ojd.contentdm.oclc.org/digital/pdf.js/web/viewer.html?file=/digital/api/collection/p17027coll5/id/31022/download#page=1&zoom=auto
-https://law.justia.com/cases/oregon/supreme-court/2023/s068857.html
-https://www.ius.uzh.ch/dam/jcr:f3af9c9d-3cd6-45ba-8666-bd7d23bf5a12/Carill%20v.%20Carbolic%20Smoke%20Ball%20Company.pdf

𝗦𝘂𝗽𝗲𝗿-𝗵𝗲𝗹𝗽𝗳𝘂𝗹 𝗲𝘅𝗽𝗲𝗿𝘁𝘀 𝘄𝗵𝗼 𝗰𝗼𝗺𝗺𝘂𝗻𝗶𝗰𝗮𝘁𝗲𝗱 𝘄𝗶𝘁𝗵 𝗺𝗲 𝗮𝗯𝗼𝘂𝘁 𝘁𝗵𝗶𝘀 𝘁𝗼𝗽𝗶𝗰:
-John Mann, Professor of Business at Arapahoe Community College
-Mona Wolf, Owner, The Wolf Group
**I also had a few background sources for this video that preferred to remain off-the-record.

MinuteFood is created by Kate Yoshida, Arcadi Garcia & Leonardo Souza, and produced by Neptune Studios LLC.

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The secret loophole in food advertising

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