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Richard Branson is no virgin to the skies. But what happens when one of those âbig businessesâ wants to fight back using dirty tricks? Today’s episode highlights the story of Bransonâs once underdog airline, Virgin Atlantic, and its âDavid V. Goliathâ battle against British Airways for the right to the skies, a battle that would infamously become known as the "Dirty Tricks Campaign".
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Branson took on the audacious goal of starting an airline, a risky industry prone to failure and bankruptcies. Virgin Atlantic was meant to improve the experience of passengers, using fun as a business model. But British Airways wasnât happy that some ârock and roll hippieâ was trying to steal its thunder. Under the leadership of Lord King, British Airways decided to play dirty.
Using covert teams, stolen information, impersonations, private investigators, and leaking damaging rumors, British Airways would stop at nothing to stop Bransonâs dream of offering a better airline.
Todayâs video shows you how to emerge victorious when youâre the underdog (especially when it seems as if the whole world is against you). Bransonâs resilience, as told through this tale, shows you how heâs built the Virgin empire, proving that business and fun can, and should, co-exist.
đ If you enjoyed this video about Branson’s battle with British Airways, we recommend you read the book "Losing My Virginity: How I Survived, Had Fun, and Made a Fortune Doing Business My Way" by (none other than) Richard Branson đ https://amzn.to/3gx3YfQ
(note: as an Amazon Associate, Business Casual earns from qualifying purchases).
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Editorâs Note: We made a mistake at 7:40. We accidentally indicated Virgin’s operating loss was 9.3m euros, when in fact this figure was actually 9.3m pounds (￥9.3M ). The Euro was not introduced until January 1st, 1999.
#RichardBranson #Virgin #DirtyTricks
