From Business Casual”.
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Richard Branson is no virgin to the skies. But what happens when one of those “big businesses” wants to fight back using dirty tricks? Today’s episode highlights the story of Branson’s once underdog airline, Virgin Atlantic, and its “David V. Goliath” battle against British Airways for the right to the skies, a battle that would infamously become known as the "Dirty Tricks Campaign".
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Branson took on the audacious goal of starting an airline, a risky industry prone to failure and bankruptcies. Virgin Atlantic was meant to improve the experience of passengers, using fun as a business model. But British Airways wasn’t happy that some “rock and roll hippie” was trying to steal its thunder. Under the leadership of Lord King, British Airways decided to play dirty.
Using covert teams, stolen information, impersonations, private investigators, and leaking damaging rumors, British Airways would stop at nothing to stop Branson’s dream of offering a better airline. The story of Sir Richard Branson is one of emergging victoriously against all odds; the story of the underdog. Branson’s resilience, as told through this tale, shows you how he’s built the Virgin empire, proving that business and fun can, and should, co-exist.
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📚📖 Think you’ve heard it all after Branson’s feud with British Airways? Wait until you discover how he financed Virgin Atlantic by selling off Virgin Records —his very first business love— and narrowly escaped disaster on record-breaking hot-air balloon adventures. “Losing My Virginity” dives deep into these daring moves and more. 👉 https://amzn.to/3GnVtpa
(Please note: As an Amazon Associate, Business Casual earns from qualifying purchases).
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Editor’s Note: Oopsies! We made a mistake at 7:40. The video incorreclty cites Virgin’s operating loss as 9.3m euros. The correct figure is 9.3m pounds (￡9.3M ) (the Euro was not introduced until January 1st, 1999). Thanks for pointing this out!
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#RichardBranson #Virgin #DirtyTricks
