From CNBC.

Texas Roadhouse and LongHorn Steakhouse are growing sales and increasing foot traffic while Americans are pulling back at other casual dining restaurants. In 2024, Texas Roadhouse surpassed Olive Garden as the biggest casual dining chain. Experts say these chains have curated a high value offering and worked to keep price increases below inflation. Find out what’s driving people to these value steakhouse chains and why Outback Steakhouse isn’t seeing the same level of success.

Chapters:
0:00 Introduction
1:10 Chapter 1: Winning Formula
4:10 Chapter 2: ‘Meat Anxiety”
6:40 Chapter 3: Edging out Competition

Produced by: Ryan Baker
Edited by: Evan Lee Miller
Senior Managing Producer: Tala Hadavi
Animation: Jason Reginato, Mallory Brangan
Additional Sources: Placer.ai, Technomic
Additional Footage: AP Photo, Bloomin’ Brands, Getty Images, Texas Roadhouse

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Why Americans Are Obsessed With Texas Roadhouse And LongHorn Steakhouse