Why Are Small EVs Struggling? (Hint: It’s To Do With LUXURY)

Automakers regularly tell us that small EVs aren’t popular, yet our comments section disagrees.

So what’s actually going on? Is there another reason why small, efficient EVs aren’t selling?

We think so… and it’s down to pricing and luxury.

00:00 – Introduction
01:56 – The push toward large
03:49 – But what about crash tests?
05:21 – Packaging
07:53 – They’re making them ‘extra’
10:38 – Exhibit A – Aston Martin Cygnet
11:40 – The Fiat 500e today is has too much tech.
13:24 – The case of the ‘bare bones pickup’
14:01 – Inappropriate target market estimations
14:31 – The problem with focus groups
15:48 – The solution to making small cars that people want.
18:45 – Thanks, and Goodbye!

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Presenter: Nikki Gordon-Bloomfield

Camera, Editor, Colorist: Michael Horton

Art and Animation: Erin Carlie

Producer: Nikki Gordon-Bloomfield

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