From CNBC.

Claire’s has filed for its second bankruptcy in seven years. Despite attempts to modernize, the company has not been able to overcome challenges including stiff competition from players like Shein, Temu, and TikTok Shop and increased costs related to tariffs. Watch the video to learn about the rise and fall of long-time American mall favorite Claire’s.

Chapters:
0:00 Introduction
0:55 Early success
3:10 Struggling to survive
5:20 What’s next?

Produced and Shot by: Ryan Baker
Edited by: Matthew Soto
Animation by: Jason Reginato
Senior Managing Producer: Tala Hadavi
Additional Footage: Getty Images

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Why Claire’s Keeps Filing For Bankruptcy