Why I Started Wearing a Fedora (My Most Vulnerable Story Yet)

From Marty Music.

Why did I start wearing a fedora in every guitar lesson video? This story reveals the hat’s origin, how it unexpectedly became an identity symbol, and why I finally take it off at the end.

In this storytelling episode, I share the back story of my signature fedora—how a charity raffle changed everything, what it meant during my audition, how it helped me build Marty Music, and why I’m now revealing what’s beneath it. If you’ve ever wondered about the hat or wanted to know more stories behind the brand—this one’s for you.

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Check out the Epiphone Marty Schwartz ES-335 Guitar – https://sweetwater.sjv.io/xkQ6Zy
Free Boss Katana Patches – https://bosstoneexchange.com/creator/125b3da8-184c-48b5-83d8-cbcbe9a15807/?utm_source=share

My Favorite Guitar + Filming Gear at Sweetwater https://imp.i114863.net/e4A326
My Favorite Guitar + Filming Gear at Amazon https://www.amazon.com/shop/martymusic

Disclosure: I only recommend products I would use myself and all opinions expressed here are my own. The link above is an affiliate link, that at no additional cost to you, I may earn a small commission on.

0:00 – Intro
1:00 – My Brand Identity & Being the “Guy with a Hat”
2:30 – First YouTube Audition & The Catalyst Moment
3:45 – How a Benefit Raffle Changed Everything
5:30 – Talking ‘Land of A7’ on the Big Channel
6:50 – Why the “Hat Guy” Comments Took Off
8:40 – Why I Wore the Same Fedora for Years
10:00 – Growing the Marty Music Brand (Hat + Beard)
11:05 – Losing My Hair & Fully Embracing the Hat
13:20 – What Happened When I Finally Took It Off
15:05 – What It Feels Like to Go Hatless on Camera
16:00 – Thank You & Why I Tell These Story Videos
17:15 – Closing + What’s Next