From Transport Evolved.
Nearly fifteen years ago, Nikki’s career as an automotive journalist was given a kick start when her friend Chelsea Sexton suggested she travel to London to meet with the then-editor-in-chief of automotive news site GreenCarReports.
A lot has happened since then, but much of it would never have happened were it not for the job Nikki was offered at GCR shortly after that meeting. And while both she and John have since moved on to other positions at other companies, Nikki fondly remembers her time there.
So when she heard last week that GreenCarReports, along with its sibling sites TheCarConnection and MotorAuthority are closing on April 1st, she felt a pang of sadness.
Today, she reminisces about the star those sites gave her, and examines why these three sites are the latest in an all-too-long line of automotive news sites and YouTube channels that are shutting up shop.
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00:00 – Introduction
03:25 – Not, we’re not talking about US
04:26 – What’s been announced
06:18 – Nikki’s personal history with GreenCarReports
08:49 – My start thanks to HGM
12:06 – Why this is happening more and more
15:08 – All of the reasons, compounded
16:14 – Affordable? Don’t make us laugh…
17:17 – Superseeded by influencers
18:34 – Automaker PR is different today
21:48 – It’s an industry-wide problem
22:25 – Advertising is ruling everything
23:04 – Journalists are ‘inconvenient"
24:53 – Combine that with trolls and hate…
25:32 – What can YOU do?
27:10 – Our policy and plans for our content
29:01 – Our goal of keeping our content up as long as we can.
30:45 – Thank you for making me who I am
32:14 – Thanks, and Goodbye!
Script: Nikki Gordon-Bloomfield, Kate Walton-Elliott
Presenter: Nikki Gordon-Bloomfield
Editor, Colorist: TE’s Camera Guru
Art and Animation: Erin Carlie
Producer: Nikki Gordon-Bloomfield
Music supplied through Artlist.io
© Transport Evolved LLC, 2025
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