From Internet Impact.
Patreon: https://www.patreon.com/PsychIRL
Special Thanks to Guest Interviews:
Alastair Bostwick @Bostwiki
Caleb Chin
Anonymous Former BuzzFeed Employee
Buzzfeed. With over 20 million subscribers and a wheelhouse of the internet’s most talented creators, it is simply astounding that a media company can go from having a huge presence online to seemingly insignificant overnight. Whether you hate or love them, there is no denying that Buzzfeed was a media juggernaut around 2016 producing some of the most viral videos and getting hordes of users to take their quizzes. Gaining attention from the 20 something crowd Buzzfeed was a force to be reckoned with. But with such a stronghold on the online community and their numbers reinforcing that, how in the world did this massive enterprise lose their audience?
CREW
Video by Donna
Ben Smith Voice Over: @JoshEssex
Production Crew Marygold and Jewel Martinez
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Main Sources:
https://tktk.gawker.com/internal-documents-show-buzzfeed-s-skyrocketing-investm-1709816353
https://www.theverge.com/23450270/buzzfeed-social-media-aggregation-news-digital-media
https://www.cnbc.com/2017/08/02/how-jonah-peretti-created-buzzfeed-a-billion-dollar-media-empire.html
https://www.theguardian.com/media/2001/feb/19/1
https://www.npr.org/2017/10/03/539523369/live-episode-buzzfeed-jonah-peretti
https://www.latimes.com/business/la-xpm-2013-oct-18-la-fi-buzzfeed-20131018-story.html
https://www.yahoo.com/news/untold-story-baked-alaska-rapper-235914399.html
https://www.huffpost.com/archive/ca/entry/scaachi-koul-buzzfeed-writer-harassed-after-call-for-not-whit_n_9285946
Buzzfeed Canada employing explicitly racist & sexist hiring practices
by incanada
https://www.theverge.com/23450270/buzzfeed-social-media-aggregation-news-digital-media
https://www.npr.org/sections/codeswitch/2016/04/14/474123288/a-point-by-point-response-to-buzzfeeds-questions-for-black-people